GoKamp Adventures

Privacy Policy

Effective Date: October 8, 2026
Last Updated: October 8, 2026

At GoKamp Adventures, we value your privacy and are committed to protecting your personal information. Whether you’re exploring our website, planning your next adventure, or renting one of our overland vehicles, we want you to understand how your information is collected, used, and protected.

This Privacy Policy explains how GoKamp Adventures (“GoKamp,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit our website at https://gokampadventures.com, contact us, or use our rental services.

By using our website or rental services, you acknowledge the practices described in this Privacy Policy. Where consent is required by applicable law, we will request it separately.

1. Information We Collect

GoKamp Adventures collects information necessary to provide our rental services, communicate with customers, maintain our vehicles, and improve our website.

Personal and Contact Information

When you contact us or make a reservation, we may collect:

  • Full name
  • Email address
  • Telephone number
  • Mailing or billing address
  • Reservation and rental information
  • Communications with our customer service team
  • Information voluntarily submitted through website forms or our Ask GoKamp virtual assistant

Rental and Reservation Information

When reserving a GoKamp Adventures vehicle, information collected or processed through our reservation platform may include:

  • Rental pickup and return dates
  • Driver eligibility and verification information
  • Authorized additional drivers
  • Rental agreements and acknowledgments
  • Payment and security deposit information
  • Insurance or vehicle protection selections
  • Rental history and transaction records

Our third-party reservation provider, Wheelbase, manages the collection and processing of information required to complete reservations and verify drivers.

Website Usage Information

When you visit our website, we may automatically collect certain information, including:

  • Internet Protocol (IP) address
  • Browser type and operating system
  • Device information
  • Pages visited and time spent on our website
  • Website interactions
  • Referring websites or search engines
  • Approximate geographic location
  • Cookie identifiers and related analytics information

This information helps us understand how visitors use our website and identify opportunities to improve our services.

2. How We Use Your Information

GoKamp Adventures uses personal information for legitimate business purposes, including:

  • Processing and managing vehicle reservations
  • Verifying rental eligibility and authorized drivers
  • Preparing and administering rental agreements
  • Communicating reservation confirmations and rental instructions
  • Coordinating vehicle pickup and return
  • Providing customer support and roadside assistance
  • Processing payments, refunds, and security deposits through authorized service providers
  • Managing insurance coverage and vehicle protection programs
  • Maintaining vehicle security and fleet operations
  • Investigating accidents, damage, theft, or rental agreement violations
  • Improving our website and customer experience
  • Understanding website traffic and marketing performance
  • Complying with applicable legal, tax, accounting, and insurance obligations

We may also use contact information to provide updates about GoKamp Adventures, new rental offerings, promotions, or special events where permitted by applicable law.

Customers may opt out of promotional email communications at any time using the unsubscribe instructions provided in those messages.

3. Reservations and Payment Processing

GoKamp Adventures uses Wheelbase, a third-party reservation and fleet management platform, to manage vehicle rentals, reservations, and associated transactions.

When making a reservation, customers may be required to provide personal information, payment details, and other information necessary to complete the rental process.

Wheelbase and its associated payment processing providers handle payment transactions, including:

  • Rental charges
  • Reservation payments
  • Security deposits
  • Additional rental charges
  • Refunds and adjustments

GoKamp Adventures does not intentionally collect or store full payment card numbers directly through its WordPress website.

We may receive reservation details, payment status, transaction records, and other information necessary to administer rentals and maintain business records.

Information processed through Wheelbase and its associated providers may also be subject to their respective privacy policies and contractual terms.

4. Driver Verification and Rental Information

To protect our customers, vehicles, and business operations, GoKamp Adventures requires renters and authorized drivers to meet our established rental eligibility requirements.

Wheelbase handles the collection and processing of driver’s license information and driver verification.

As part of this process, Wheelbase or its associated verification providers may collect:

  • Driver’s license information
  • Date of birth
  • Identification details
  • Driver eligibility information
  • Other information required to verify rental qualifications

GoKamp Adventures may receive verification results and relevant renter information necessary to administer rental agreements and confirm eligibility.

GoKamp Adventures does not separately collect or maintain copies of customers’ driver’s licenses.

Driver verification information is used for rental eligibility, safety, insurance, and compliance purposes.

5. Vehicle GPS and Location Tracking

GoKamp Adventures vehicles are equipped with GPS tracking technology to support vehicle security, safety, and fleet management.

GPS tracking systems may collect information about a vehicle’s:

  • Current location
  • Travel history
  • Movement and travel routes
  • Mileage and operational activity, where supported by the tracking system

How We Use GPS Information

GPS tracking information may be used to:

  • Locate vehicles during emergencies or breakdowns
  • Assist with theft prevention and vehicle recovery
  • Verify compliance with rental agreements and permitted travel areas
  • Investigate accidents, damage, or unauthorized vehicle use
  • Support vehicle maintenance and fleet management
  • Protect the safety of renters and GoKamp Adventures property

GPS tracking may remain active throughout the rental period.

Access to GPS information is limited to authorized GoKamp Adventures personnel and service providers with a legitimate business need.

GoKamp Adventures does not use vehicle GPS tracking information for advertising or marketing purposes.

GPS information may be shared with law enforcement, emergency responders, insurance providers, or other authorized parties when reasonably necessary for safety, theft recovery, investigations, legal compliance, or insurance claims.

6. Cookies and Website Analytics

GoKamp Adventures uses cookies and similar technologies to support website functionality, understand visitor activity, and improve the overall website experience.

Cookies are small files stored on your device that allow websites to remember certain information about your visit.

Essential Cookies

Essential cookies support basic website functions, including:

  • Website operation
  • Security
  • Cookie preference management
  • Necessary reservation-related functionality

These cookies may be required for certain website features to operate properly.

Website Analytics

We use Google Analytics 4, a website analytics service provided by Google, to understand how visitors interact with our website.

Google Analytics may collect information such as:

  • Pages visited
  • Time spent on the website
  • Device and browser information
  • Approximate geographic location
  • Referral sources
  • Website interactions and navigation patterns

We use this information to evaluate website performance, understand visitor interests, and improve our services.

Google may process analytics information in accordance with its own privacy practices.

For more information, visit:

https://policies.google.com/privacy

Marketing and Advertising Cookies

GoKamp Adventures may introduce additional marketing and advertising technologies in the future, including services provided by Google, Facebook, or Instagram.

If implemented, these technologies may help us:

  • Understand the effectiveness of advertising campaigns
  • Measure visitor engagement with promotions
  • Identify which marketing channels generate website traffic
  • Deliver more relevant advertisements where permitted

Any additional marketing technologies will be disclosed and managed in accordance with applicable privacy requirements.

Managing Cookie Preferences

GoKamp Adventures uses Complianz, a WordPress privacy and cookie management tool, to display cookie notices and manage available cookie preferences.

Visitors can access the Cookie Settings control on our website to review the available privacy options.

You may also manage, restrict, or delete cookies through your browser settings.

Disabling certain cookies may affect website functionality.

Where applicable law requires consent for optional cookies or tracking technologies, we will obtain that consent before activating those technologies.

We also recognize supported browser privacy signals, including Global Privacy Control, as applicable to our website configuration and legal obligations.

7. Information Sharing and Third-Party Services

GoKamp Adventures does not sell customer contact lists.

We may share personal information with trusted third-party service providers when reasonably necessary to operate our business.

These providers may include:

Wheelbase

Our reservation and fleet management provider processes rental reservations, driver verification information, and associated rental transactions.

Payment Processing Providers

Authorized payment processors handle rental payments, deposits, refunds, and related financial transactions.

Insurance and Vehicle Protection Providers

Information may be shared with insurance companies, protection program administrators, or claims service providers when necessary to administer coverage, investigate incidents, or resolve claims.

GPS and Fleet Management Providers

Vehicle location and operational information may be processed by GPS tracking or fleet management service providers.

Google Analytics

Google Analytics processes website usage information to help us understand visitor activity and improve our website.

Website Hosting and Technology Providers

Our website hosting, security, and technology providers may process limited information necessary to maintain website availability, performance, and security.

Legal and Regulatory Requirements

We may disclose information when reasonably necessary to:

  • Comply with applicable laws or legal processes
  • Respond to lawful requests from government authorities
  • Protect the rights and property of GoKamp Adventures
  • Investigate suspected fraud, theft, or illegal activity
  • Protect the safety of our customers or others
  • Establish, exercise, or defend legal claims

We do not authorize service providers to use personal information for purposes unrelated to the services they provide to GoKamp Adventures, except as permitted by applicable law or their applicable contractual terms.

8. Data Security

GoKamp Adventures takes reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

These measures may include:

  • Using established third-party reservation and payment platforms
  • Restricting access to customer information based on business needs
  • Using secure website connections
  • Maintaining appropriate account access controls
  • Limiting the collection and retention of unnecessary personal information
  • Using reputable service providers for sensitive transactions

Sensitive payment and driver verification information is processed through Wheelbase and its associated service providers rather than being collected directly through our WordPress website.

Although we take reasonable precautions, no method of electronic transmission or storage can be guaranteed completely secure.

9. Data Retention

GoKamp Adventures retains personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

Retention periods may depend on the type of information and applicable business, legal, financial, or insurance requirements.

For example:

Reservation and Rental Records

May be retained to document completed rentals, maintain customer service records, resolve disputes, and support legitimate business operations.

Financial and Transaction Records

May be retained as required for tax, accounting, financial reporting, and legal obligations.

Driver Verification Information

Is processed through Wheelbase and its associated providers, subject to their applicable retention practices and legal obligations.

GPS Tracking Information

May be retained for vehicle security, fleet management, incident investigations, and other legitimate operational purposes.

Website Analytics

Analytics information is retained according to the settings configured within Google Analytics and applicable Google data retention practices.

When personal information is no longer reasonably necessary, we take appropriate steps to delete, anonymize, or securely dispose of it, subject to applicable retention requirements.

10. Your Privacy Rights

Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information.

These may include the right to:

  • Request access to personal information we maintain about you
  • Request correction of inaccurate personal information
  • Request deletion of certain personal information
  • Request information about how your personal information is used or disclosed
  • Withdraw consent for optional cookies or marketing communications
  • Opt out of certain uses of personal information where applicable law provides that right

Some requests may be subject to exceptions, including legal obligations to retain rental agreements, transaction records, insurance information, or other business records.

We may need to verify your identity before processing certain privacy requests.

To exercise an applicable privacy right, please contact us using the information provided in Section 14.

We will review and respond to requests in accordance with applicable law.

11. Third-Party Websites and Services

Our website may contain links to third-party websites and services, including:

  • Wheelbase reservation services
  • Google services
  • Facebook
  • Instagram
  • Other travel, tourism, or adventure-related websites

These websites and services operate independently and may maintain their own privacy policies.

GoKamp Adventures is not responsible for the privacy practices, security, or content of third-party websites that we do not control.

We encourage visitors to review the privacy policies of third-party services before providing personal information.

12. Children’s Privacy

GoKamp Adventures’ rental services are intended for adults who meet our established rental eligibility requirements.

Our website is not directed toward children under the age of 13, and we do not knowingly collect personal information directly from children under 13.

If we become aware that personal information has been collected from a child in circumstances requiring deletion under applicable law, we will take appropriate steps to remove that information.

Parents or guardians who believe a child has provided personal information may contact us using the information below.

13. Changes to This Privacy Policy

GoKamp Adventures may update this Privacy Policy periodically to reflect changes in our business operations, website functionality, service providers, technology, or applicable legal requirements.

When changes are made, we will update the Last Updated date at the top of this page.

Material changes may be communicated through additional notices when required by applicable law.

We encourage visitors to review this Privacy Policy periodically.

14. Contact Information

If you have questions about this Privacy Policy, how we handle personal information, or would like to submit a privacy-related request, please contact us.

GoKamp Adventures
St. George, Utah, USA

Email: Privacy@gokampadventures.com